Are you planning to hold a conference or seminar soon? Be sure then that this article is just for you. Just like any other event, as we put together conferences, the greatest concern lies in whether people will show up. In line with this concern, you find conference marketing teams being set up. When the actual day comes around, we find that the number of people in attendance doesn’t meet the set standard. A majority of organizers will read the situation as people lacking interest rather than analyze their marketing techniques. The quality of marketing done will count for more so you might simply want to trust entrust your promotion to Radical Marketing. Did the tactics you invested your money in work? Well, don’t give up as today you might find a way to fill that conference room for your next seminar.
The first nugget of wisdom lies in timing. Time is an essential ingredient in the preparation of conferences. Marketing and timing are directly proportional. Most people starting promoting their workshop even months before the actual event. It becomes a case of just too early to the extent that prospective guests fill as if a century has passed as they are still waiting for the conference. The preparation time needs to be considered carefully during marketing. To solve this problem, ensure seminar length and timing are in sync. If you are going to hold a brief conference, then start marketing get maybe 2 to 3 weeks to the actual date, and if longer then adjust the lead time to a longer period. So, ensure that the time you spend works just as well.
It now becomes essential to put together a list of people who are interested in the seminar. Inviting a group of engineers to a medical conference to discuss medical matters alone may seem rather off. It is prudent to focus your marketing efforts on those you are sure to have the capacity to show up for the conference.
Then you have to handle the issue of the communication piece. Simply, analyze the communication means needed to influence the potential attendees. Emails may work sometimes, or maybe advertisements, website or a basic invitation card. At this juncture, it becomes a case of grasping your soon to be audience’s daily activities and merging the marketing information to that.
Finally, introducing a registration fee might be a good idea. People tend to think that such charges make attendees give the seminar a wide berth. A paid workshop will attract more actual visitors than a free one. This factor enables you to assess the level of seriousness in your target audience. However, there are situations where free events will do better, so the essence of everything in seminar marketing is to know who you are dealing with. For effective marketing, please visit radical-marketing.com/seminar-marketing/.
Please visit https://www.youtube.com/watch?v=KkBvzS_fJ2g for a related story.